Over the past decade, online brokerages and digital asset platforms have worked together to popularize the concept of global asset allocation. An increasing number of Chinese investors have started exploring the US stock market, bringing assets like Apple, NVIDIA, Tesla, and Nasdaq ETFs into the mainstream investment landscape.
At the same time, the rapid growth of the digital asset market has encouraged more users to adopt cross-market investment strategies. From Bitcoin to AI tech stocks, from ETFs to gold and index products, global asset allocation methods are evolving.
Against this backdrop, the questions investors care about are quietly shifting. Instead of simply comparing account opening experiences and trading costs, more users are now focusing on a platform’s product suite, asset management capabilities, and long-term development strategy.
Futu and Tiger Changed How Chinese Users Access the US Stock Market
Looking back over the past ten years, Futu and Tiger have undoubtedly been leading examples of the online brokerage model.
Compared to traditional overseas brokerages with complex account opening and trading procedures, these platforms leveraged mobile internet to lower entry barriers, making it easier for everyday investors to access US capital markets. Real-time market data, community features, and a wide range of trading tools further enhanced the user experience.
From an industry perspective, Futu and Tiger not only helped spread the concept of global asset allocation, but also played a role in investor education, encouraging more people to explore opportunities in overseas markets.
As market conditions and user needs continue to evolve, platform competition is also shifting. Previously, investors cared most about account opening convenience, commission rates, and market data services. Now, more users are focusing on capital efficiency, multi-asset allocation, and unified asset management capabilities.
Investors’ Priorities Are Changing
The ongoing growth of the AI industry has driven US tech stocks higher, drawing global capital back to US markets. Over the past two years, tech giants like NVIDIA, Microsoft, Apple, and Amazon have benefited from the AI commercialization wave, attracting significant inflows.
Meanwhile, the approval of Bitcoin ETFs and the maturing digital asset market have prompted more investors to build new asset portfolios.
Previously, many users concentrated their holdings in BTC, ETH, and popular tokens. Today, more investors are simultaneously allocating to AI tech stocks, ETFs, gold, and index assets.
In this environment, a platform’s value goes beyond providing trading functionality—it’s about enabling users to efficiently manage assets across different markets.
In a sense, the answer to "Which platform is best for buying US stocks?" is changing. In the past, users compared account opening speed and transaction fees. Now, more investors are evaluating product offerings, capital efficiency, and whether a platform can connect to multiple markets.
How Gate’s Development Path Differs from Traditional Online Brokerages
While all these platforms serve the global asset allocation market, their development trajectories differ.
Online brokerages have traditionally focused on stocks and ETFs, while digital asset platforms started with crypto and are gradually expanding into traditional financial markets.
As of May 2026, Gate supports over 10,000 stocks and ETFs, and has launched 605 TradFi CFD products covering equities, indices, forex, precious metals, and commodities. In addition to real stocks, users can participate in the market through ETFs, stock CFDs, perpetual stock contracts, and tokenized stocks.
Therefore, there’s no simple comparison of strengths and weaknesses between platforms—they represent different paths of development.
For users who have long managed assets via digital platforms, the efficiency of connecting crypto and traditional financial markets is becoming a new focal point.
Why More Crypto Users Are Turning to Multi-Asset Platforms
In recent years, crypto investors’ asset allocation habits have been shifting.
More users are no longer satisfied with just the digital asset market; they’re also paying attention to AI tech stocks and traditional financial assets. For those holding stablecoins long-term, participating in multiple markets through a unified account means greater capital efficiency.
For users accustomed to managing assets with digital platforms, a multi-asset ecosystem is becoming a new source of appeal.
Platform Competition Is Shifting from "What Can You Buy" to "How Do You Manage Global Assets"
If the core of platform competition used to be account opening efficiency and trading costs, the focus is now changing.
As digital asset and traditional financial markets continue to merge, more investors are allocating across asset types. The competition is moving from "who offers more assets" to "who helps users connect more markets."
In the future, more users may hold digital assets, AI tech stocks, ETFs, gold, and index products at the same time. In this context, the development of multi-asset platforms aligns closely with global asset allocation needs.
A platform’s value is evolving from being a trading tool to serving as a gateway for global asset management.
Conclusion
Global asset allocation methods are constantly evolving, and investors’ priorities are shifting.
Futu and Tiger advanced the online brokerage model, while digital asset platforms are forging new paths to connect crypto and traditional finance. As more investors allocate across asset types, multi-asset management and global market connectivity are likely to become the next major areas of platform competition.
For investors, the question "Which platform is best for buying US stocks?" may no longer have a single answer. Different development paths are meeting different user needs.
FAQ
What are the differences between Gate, Futu, and Tiger?
Each platform follows a distinct path. Futu and Tiger focus on the online brokerage model, while Gate is expanding from a digital asset ecosystem into stocks and a broader range of TradFi products.
Why are more investors paying attention to multi-asset allocation?
The growth of the AI industry, maturation of the digital asset market, and global capital flows are prompting more investors to consider stocks, ETFs, digital assets, and other traditional financial products simultaneously.
What options does Gate offer for participating in the US stock market?
Gate currently supports real stocks, ETFs, stock CFDs, perpetual stock contracts, and tokenized stocks.
What are the features of using USDT for global asset allocation?
For users holding stablecoins long-term, a unified account and multi-asset ecosystem can improve capital efficiency and reduce the costs of switching between markets.
Will multi-asset platforms become the future trend?
As digital asset and traditional financial markets continue to integrate, multi-asset platforms are poised to become a key direction for global asset management.
