Indian Ecommerce Platforms Launch AI Storefronts for ChatGPT, Perplexity, and Gemini

Gate News message, April 27 — Indian ecommerce platforms Flipkart, BigBasket, Ajio, and FirstCry are building AI storefronts for ChatGPT, Perplexity, and Google Gemini to support agentic commerce, where AI tools shop on behalf of users. Quick commerce firm Swiggy has also built connectors for ChatGPT, Claude, and Gemini.

The push accelerated after payments on large language models were enabled in February. Razorpay is testing the flow with 15 to 20 merchants through UPI Reserve Pay, a UPI tool that lets users set spending limits for specific purposes. The infrastructure uses the Model Context Protocol (MCP) server, a standard that allows AI agents to connect with payment systems and initiate transactions without traditional APIs or dashboards.

BigBasket noted that grocery shopping is well-suited to AI agents due to recurring order patterns. While OpenAI, Perplexity AI, and Google Gemini already offer agentic commerce in the United States, the service is not yet available in India. Separately, Visa announced it is opening access to a production MCP server to enable developers to connect AI agents to Visa Intelligent Commerce APIs.