Rivian Launches R2 SUV, Starts Deliveries on June 9; $45K Entry Model Arriving Summer 2027

On June 9, Rivian formally launched its R2 electric SUV and began customer deliveries. The company also accelerated the release of its $45,000 entry-level model to summer 2027, ahead of the previously planned late 2027 timeline. CEO RJ Scaringe stated that the R2 aims to position Rivian as a mainstream EV brand to compete not only with Tesla, but also with traditional automotive brands like Jeep and Subaru.
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