Amazon Launches AZ3 AI Chips for Echo, Fire TV

According to a CNBC interview, Panos Panay, head of devices and services at Amazon, said the company designs custom AI chips for its critical consumer devices including Echo Show 8, Echo Show 11, and Fire TV. In October, Amazon unveiled the AZ3 and AZ3 Pro chips designed to run AI models on-device rather than in the cloud, offering faster performance and enhanced security. Panay emphasized that custom end-to-end silicon is essential for integrating hardware and software to deliver ambient home experiences securely. Amazon continues to use chips from other suppliers like Qualcomm alongside its custom silicon.
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