Amazon Prime Day Spending Drops 16% to $89 Per Household Amid Rising Costs

According to Numerator, during Amazon Prime Day on June 24, average household spending reached $89, down 16% as of 4 p.m. ET. Nearly 90% of Prime members are participating in the sale, though consumers are shopping across multiple sites and using discount tools to find deals, with many expecting at least 30% off to consider an offer attractive.
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