Morgan Stanley Releases AI ROIC Framework, Projects 25%-50% Returns on July 27

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According to Morgan Stanley analysts, the firm released a report on July 27 presenting three frameworks for calculating generative AI return on invested capital (ROIC). The frameworks cover GPU rental services from hyperscale cloud providers, model API operations on proprietary infrastructure, and model APIs operating on third-party infrastructure. The three scenarios project ROIC of approximately 31%, 46%, and 25%, respectively.
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