Swatch and Audemars Piguet Launch Royal Pop Watch at RMB 2,716, Resale Price Surges to ~RMB 67,800 on May 16

GateNews
According to Jin10, Swatch and Audemars Piguet launched a limited-edition collaboration watch series called "Royal Pop" on May 16, with an official price of 400 U.S. dollars (approximately RMB 2,716). The watch faced immediate supply constraints, with lines forming at retail locations across multiple Chinese cities. On secondary markets, the resale price surged dramatically, with some listings reaching close to 10,000 U.S. dollars (approximately RMB 67,800)—roughly 25 times the official retail price—though such listings have since been removed.
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