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X Launches Creator Connect on May 19, AI-Powered Tool for Brand-Creator Matching

GateNews
AI Tools & Apps
XAI3.15%

According to BlockBeats, X launched Creator Connect on May 19, an AI-driven tool that intelligently matches brands with creators based on marketing objectives, audience interests, and real-time trends. Powered by xAI technology, X handles creator selection, outreach, content production, and distribution, while brands retain approval at each stage. X Global Head of Content Partnerships Mitchell Smith stated the platform is entering a “creator era” focused on building a sustainable creator economy.

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