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Apple Stock Falls 6% on Mac, iPad Price Hikes; Analysts Predict iPhone Price Increase by Fall

GateNews
Stocks
Apple's stock stabilized Friday after the company announced price increases for Mac and iPad, following a 6% decline Thursday. Mac prices rose 15% to 20%, while iPad prices increased 15% to 25%, driven by surging memory component costs. According to UBS analyst David Vogt, Apple is expected to raise iPhone prices by $50 to $100 when launching new models this fall, with potential hardware adjustments. iPhone sales represent approximately 80% of projected revenue for the next three to four quarters, making the price adjustment critical for maintaining Apple's gross margins. Despite the broader smartphone market slowdown, Counterpoint Research expects Apple's 2026 iPhone shipments to remain flat.
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