ASIC Chips to Surpass GPUs in AI Shipments by 2027, Broadcom Seen as Biggest Winner: JPMorgan

According to JPMorgan Chase, custom-designed ASIC chips will surpass GPUs in global AI chip shipments by 2027, marking a shift in the semiconductor market as cloud giants including Google, Amazon, and Microsoft accelerate investments in in-house silicon. The bank estimates ASICs will account for 53% of AI chip shipments next year, up from 42% in 2026, while ASIC shipments are projected to grow 109% annually versus roughly 39% for GPUs.

Broadcom is expected to be the largest beneficiary given its involvement in Google's TPU, Meta's MTIA, and OpenAI's custom chip projects. JPMorgan projects the chipmaker's AI ASIC and networking revenue will more than double from approximately $60 billion in 2026 to over $150 billion in 2027, citing power efficiency as the primary driver of the industry shift toward specialized chips.