LG Electronics Partners With Arbitrum on Layer-2 Blockchain Ad Platform, ARB Jumps 5%

ARB1.78%
According to Arbitrum's announcement on June 11, LG Electronics partnered with Arbitrum to develop a custom layer-2 blockchain network for managing digital advertising operations. The platform automates ad placement, buying, selling, and management without intermediaries. LG completed a pilot test with a Japanese advertising agency and is evaluating a market launch later this year. Following the news, Arbitrum's native token ARB surged 5% on CoinGecko.
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