Multiple E-Commerce Platforms Questioned Over False 'Billion-Yuan Subsidy' Campaigns

According to Xinhua News Agency commentary, multiple e-commerce platforms were recently questioned by regulators over false promotional claims and inconsistent subsidy disclosures. The platforms' "billion-yuan subsidy" and "billion-yuan consumer voucher" campaigns failed to clearly display activity rules in prominent locations, with some platforms not disclosing the actual subsidy amounts or the cost-sharing breakdown between platforms and merchants.
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