Prediction Markets Hit Record $50B in Trading Volume During 2026 World Cup, Kalshi Attracts Female Users

KALSHI0.16%

According to CoinDesk, prediction market platforms Kalshi, Polymarket, and Rothera (Robinhood's platform) achieved combined monthly trading volumes exceeding $50 billion during the 2026 FIFA World Cup, setting a record.

Kalshi attracted a large number of female and first-time users, with growth rates surpassing traditional sports betting platforms. Major institutional trading firms are entering the sector, establishing dedicated trading desks and viewing prediction markets as financial derivatives.

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