Roundtable appointed Naor Baruch as Senior Strategic Advisor to spearhead global investor relations and forge strategic partnerships across Singapore, Dubai, and Tel Aviv. Baruch, founder and CEO of Algo Blessed, a Singapore-based investment fund, brings digital asset expertise and a network of approximately 10,000 investors. The appointment supports Roundtable's expansion following the unveiling of its Media Liquidity Pool at the 2026 Cannes Lions Festival, a Web3 infrastructure developed in partnership with Coinbase that enables publishers to receive USDC payments immediately.
Baruch Brings Digital Asset Expertise and 10,000-Investor Network
Baruch founded and leads Algo Blessed, a Singapore-based investment fund backed by Asian and Middle Eastern investors. He has cultivated a global network comprising approximately 10,000 digital asset and technology investors. Baruch initiated a session within the Israeli Knesset Economic Affairs Committee to champion an innovation-friendly environment for digital assets. Working alongside co-founder and CTO Eyal Hertzog, Baruch will focus on connecting Middle Eastern, Asian, and Israeli financial markets to Roundtable's platform.
Baruch and Hertzog Collaborate on Blockchain Ecosystem Initiatives
Baruch and Hertzog have collaborated for years within the blockchain ecosystem. Baruch previously invited Hertzog to present before the Knesset on decentralized finance and digital sovereignty. Hertzog, recognized as a pioneer in automated market making and liquidity pool models, stated that Baruch's understanding of market mechanics and macroeconomic policy qualifies him to drive Roundtable's growth. Hertzog emphasized that Baruch's regional leadership and dual perspective on regulation and investment will introduce Roundtable's technology to tier-one institutional investors worldwide.
Roundtable Operates Media Liquidity Pool with 200 Publishers
Roundt able's Media Liquidity Pool, unveiled at the 2026 Cannes Lions Festival, was developed in partnership with Coinbase. The Web3 infrastructure allows professional publishers to bypass net-delayed billing cycles and receive USDC-powered payments the moment revenue is earned. Nearly 200 global publishers actively operate on the platform. Baruch views the intersection of decentralized finance, real-time liquidity, and enterprise media infrastructure as key to unlocking sustainable profitability for publishers. He will leverage this economic thesis to attract institutional backing and solidify commercial partnerships throughout the Far East and Gulf regions.
FAQ
What role will Naor Baruch hold at Roundtable?
Baruch was appointed Senior Strategic Advisor to spearhead global investor relations and forge strategic partnerships across Singapore, Dubai, and Tel Aviv.
How many publishers use Roundtable's Media Liquidity Pool?
Nearly 200 global publishers actively operate on Roundtable's platform, which was unveiled at the 2026 Cannes Lions Festival.
