Story Rebrands to The DATA Foundation, Launches DATA Network with Kled Integration Registering 1.5B Records

According to Chainwire, Story has rebranded to The DATA Foundation and launched DATA Network today (June 25), featuring a flagship integration with Kled, the world's largest opt-in human data marketplace, which has registered 1.5 billion user-contributed records on the platform. Andrea Muttoni becomes CEO of The DATA Foundation, while Kled founder Avi Patel joins as Chief Data Officer.

The Foundation also introduced Trace, an onchain registry and public audit layer for AI training data provenance and licensing. Trace generates immutable receipts for every contribution, enabling frontier AI labs to verify dataset legitimacy and trace data origin, addressing the growing legal demand for transparent and compliant AI training data sourcing as the scrapable web becomes exhausted.