Kraken Becomes FIFA's Official Crypto Partner; Avalanche Powers World Cup Ticketing Pilot

Kraken was designated FIFA's Official Crypto Exchange Supporter on June 9, 2023, and is running fan engagement campaigns and Bitcoin trading competitions throughout the 2026 World Cup. Simultaneously, FIFA is piloting blockchain-based ticketing using Avalanche's infrastructure, selected for its low transaction fees and high throughput to handle millions of ticketing interactions during peak match days.

Crypto betting platforms including Cloudbet are reporting increased activity during the tournament's knockout stages. England faces Mexico on July 5 at Mexico City's Estadio Azteca, situated at over 2,200 meters above sea level.